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The more retailers can enhance the shopper experience with technology both in-store and online, the greater their rewards. Customers become more engaged with the brand and are more likely to spend.
As shoppers become more sophisticated users of technology, retailers must find ways to keep pace with higher expectations and changing behavior. For the customer experience to be successful, retailers are adopting advanced networking solutions as the underlying power for the omnichannel business strategy.
From an online store presence to a simplified check-out process using in-store mobile point of sales devices, retailers are investing in new ways to keep customers engaged for longer.
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